E-Sinn Soong has been designing her collection of fluid and feminine womenswear for a number of seasons, gathering a following across the globe. This shop has created an environment that perfectly reflects the aesthetic behind her clothing - urban and strong, yet warm and inviting. Graphic lines are juxtaposed with tactile surfaces, beautiful finishing and an attention to detail. The collection carefully combines design with wearability for a refined example of contemporary fashion.

E-Sinn was born in Edinburgh of Chinese origin, and emigrated to Vancouver, Canada, at the age of four. After graduating with a degree in Applied Arts, majoring in Fashion Design, she embarked on an extensive world trip, working in cities as diverse as Hong Kong and Prague, something reflected in her design philosophy. Reaching London, she was soon employed as Head of Design at Ozwald Boateng. During her three years there, Soong became a fundamental force in the development of Boateng’s label and it was with this experience that she went on to design womenswear under her own name.